10 Reasons Madonna Ticket Sales Are Soft
According to the New York Post, ticket sales are so soft for Madonna’s upcoming Rebel Heart tour she has sold out neither Madison Square Garden nor Barclay Center this September. In 2012, for the MDNA tour, she sold out Yankee Stadium in 20 minutes and added another date (the add on dates are money in the bank: you’ve already spent the money getting there so the second night is way less overheads) and she added two nights at MSG on the back, so consider it the equivalent of selling out MSG SIX TIMES. This time she can’t sell out two nights? What happened?
1 – No Super Bowl appearance to up Madonna’s public image.
2 – Despite Rebel Heart being a much better album than MDNA, there has been no hit single. “Living For Love” didn’t do the job.
3 – And sales for the first week look like they will be down 50% from MDNA.
4 – Here we get down to the nitty gritty. The MDNA was art pop to the place where it wasn’t pop -it was a boring arty show with classic songs rearranged and an atmosphere completely unsuitable for younger audiences and a sound that got boring fast -plus Madonna lecturing us. Why is Madonna lecturing me?
5 – The prices are insane, this tour there are a handful of $60 seats behind the stage (think about that for a moment), nosebleeds at at $115, mid levels at $200 and good seats at $400.As in $1600 for a family of four.
6 – But even if you thought it was worth it, who wants to go to a concert that starts at 11pm? If you can get past the other hurdles and still want to go, who wants to be stuck at MSG for five hours doing nothing because Madonna doesn’t feel like doing her job and getting on fucking stage. It derailed Lauryn Hill’s come back and left many people (including me) furious when it came to Madonna.
7 – Plus, there isn’t the slightest sense of must see… we know she’ll be back, Madonna makes too much money not to be back, besides an eight year break from touring in the 1990s, she is on the road every three years like clockwork. Folks don’t feel any sense of urgency.
8 – Her setlists suck: Here is a breakdown of her set by album from the MDNA tour:
Like a Prayer (2)
True Blue (2)
Bedtime Stories (1)
Confessions on a Dance Floor (1)
Hard Candy (1)
I’m Breathless (1)
Like a Virgin (1)
Pretty lousy, right? Plus not enough. 20 songs? Too much dicking around with big production numbers.
9 – If this tour bombs expect a Greatest Hits show next. Why? MDNA box office? US $305.2 million ($313.52 million in 2015 dollars). Impressive but look at these numbers for the 2008-2009 Sticky And Sweet Tour : US $408 million ($448.5 million in 2015 dollars). Box office is down by 25% and if the 2015 is down to $250M then, trust me, Maddie will have to fix it.
10 – I was writing the other day about how Spotify don’t have a human face and therefore there is no brand loyalty. The same is true of Madonna. She is just too arrogantly above her fans (unlike, say, Taylor Swift), Lady Gaga is becoming the same way. If you are a brand, make damn sure you are a consumer friendly brand.