Arroyo Seco Weekend Announces Its First Edition With Tom Petty, Mumford & Sons
Did we need another music festival In Southern California? I mean another one beside Coachella and the FYF fest… just to mention the big ones? Because there is also Starry Nites Festival in Santa Barbara next weekend, Stagecoach Music Festival in Indio just after Coachella, Bottlerock Napa Valley in May, Desert Trip (Oldchella) in September, Outside Lands in San Francisco in August, Ohana Festival in September… I must be forgetting a bunch of them, and of course I am not even mentioning the small ones working at a local scale, such as the 4 days of madness that is Echo Park Rising for example.
However, there is a new one in town, Arroyo Seco Weekend, which will take place on June 24th and 25th, just to start the summer. The company behind Coachella AEG is launching the first edition this year with a line up including Tom Petty, Mumford & Sons, The Shins, Weezer, Mumford and Sons, Alabama Shakes, Fitz and the Tantrums, Andrew Bird, The Meters, Dawes, Live and many others, while the weekend festival will be held at the famous Rose Bowl Stadium.
The news was casually announced in a tweet on Tuesday morning, and the organizers have made it clear, it will be very different from Coachella, with a much more family friendly vibe.
‘We’re not looking for an event like Coachella. Coachella is successful, it’s a great event but we want this to be uniquely Pasadena and the people at AEG Goldenvoice understand that,’ told Victor Gordo, president of the Rose Bowl Operating Company and a Pasadena City Council member last year, ‘We want an event that’s welcoming to families and to all age groups.’
Arroyo Seco Weekend will offer a kid-friendly area presented by Kidspace Children’s Museum, art installations and ‘a roster of food and drink vendors that will include some of the city’s most respected chefs and craft breweries’. I always wonder, can you really take the time to eat gourmet food at a festival?
Since Goldenvoice signed a 10-year contract in 2015 with the Rose Bowl Operating Co in 2015, we could see this event occurring until at least 2026 if things go smoothly
The line up looks very friendly indeed, with performers for all generations, but mostly targeting the middle-age one… Did you notice? No rap, no electronic, nothing really avant-garde and if I love Tom Petty, Alabama Shakes and the Shins, there is nothing too edgy, and certainly no Kendrick Lamar or Grace Jones (in the FYF fest line up last year) in this Arroyo Seco Weekend. Still, not a bad way to start your summer.
Tickets go on sale Monday, March 20. They range from $125 for a single day general admission pass to $225 for a weekend pass, and reach $399 for an all weekend VIP pass.