Nielsen’s 2017 Year-End Music Report: R&B/Hip-Hop Is The Most Dominant Genre, Rock Is Definitively Dead
I thought it had already been the case for a few years by now, but Nielsen’s 2017 year-end music report has confirmed it: For the first time ever, R&B/Hip-Hop has become the most dominant genre, with nine of the Top 10 most-consumed songs coming from that genre, including breakthrough hits by new artists such as Migos, Lil Uzi Vert, Post Malone and Cardi B.
If ‘14.6% of Total Album Sales come from R&B/Hip Hop genre’, which is still lower than for the rock genre (34.6%), album sales don’t matter anymore because the industry is all about streaming as you already know: overall music total consumption has shown an increase of 12.5 % in 2017, which demonstrates that people want to listen to more and more music, but the increase was led by a 58.7% increase in On-Demand Audio streams compared to 2016.
And streaming is what hip hop listeners do: 29.1% of total on-demand stream is R&B/Hip Hop versus 15.1% for rock. This tells everything you need to know about the generation gap between the two generations, which are obviously not consuming music the same way: hip hop listeners stream their music at 69% and barely buy a physical copy (11%) while those who listen to rock stream at only 40% and buy a physical copy at 33%.
It’s very clear that the vision of these crowds at Rolling Loud, the first all-hip-hop festival, were extremely revealing, a huge crowd of young people of diverse ethnic origins, all united by their love of the genre.
At the end, the report doesn’t reveal anything surprising, people stream more, buy less albums, and they stream mostly Hip Hop and R&B. I
In 2017, the Top 10 most-streamed singles all originating from the R&B/Hip-Hop format, and among the most cited names you will find first-timers Lil Uzi Vert, Kyle and Cardi B, but also Post Malone and Migos, while veterans Kendrick Lamar, Drake and Future all had No. 1 albums on the Billboard 200 chart, including two for Future.
Aren’t they these artists all on the bill of Coachella (Post Malone, Migos, Cardi B) or Governor’s Ball (Post Malone, Lil Uzi Vert), while Eminem headlines both festivals?I bet Coachella and other festival promoters read this report before it was released…whether you like it or not the current future of music is hip hop.