The Independent Labels Market In Silver Lake. Saturday November 3rd 2012
There was an unusual market in Silver Lake on Saturday, the independent labels market, the first one ever on the west coast. Hosted by Micheltorena elementary school, there were booths for each independent record label, and there are quite a few: IAMSOUND, Dangerbird, Origami Vinyl, Stones Throw, 100% Silk, ANTI – Anticon, Burger Records, Cool Summer, Delicious Vinyl, Dirty Bird, Eenie Meenie, Everloving, Friends of Friends, Frontier, Hit City USA, Hydra Head, Innovative Leisure, Leaving, Mad Decent, Manimal Vinyl, Ninja Tune, Not Not Fun, Now Again, OM, Permanent Records, White Iris, the list is long and all of them were celebrating the MP3-free scene, selling mostly vinyl and even cassettes — yes I have seen old fashioned cassettes, and for me, this crosses the line of the retro game!
But if you wanted to buy a Keith Morris doll, a Stone Throw poster or a Diplo t-shirt, this was the place to be on Saturday! In this day and age when music is downloaded (or stolen), streamed and does not have a physical life anymore, this was a way to restore this loss of identity, this was a way to restore a contact between the consumers and the producers. May be something is missing in this digital age, may be people still want to talk to someone and hold an object between their hands; at least some people, the ones who were hanging out at the market on Saturday afternoon. Produce markets are back big time, so why not other kinds of markets like this one?
The market was held in Los Angeles thanks to organizer IAMSOUND Records, which is home for artists such as Florence and the Machine, Fool’s Gold, Lord Huron, Men, and they called the event, ‘a unique brand of farmers market’.
They had announced some artists appearance, and although I couldn’t stay the whole afternoon, I ran into the members of the local band Manhattan Murder Mystery, and Shon Sullivan of Goldenboy (on Eenie Meenie), who has just recorded a new album in LA.